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Jack Spicer

Digital marketing graduate student focused on brand storytelling, content, and customer experience. My work spans in-store signage, campaign concepts, and brand identity.

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Projects

Selected work

Used in-store · Blaine

Green Goods — In-Store Menus & Signage

Menus and strain-identification cards I created for use in the Green Goods store in Blaine. The selection pairs merchandise information with distinctive product graphics designed for a physical retail setting.

Retail Design

Visual Communication

Print Layout

Apparel menu

Black Maple

MAC1

Green Goods Hellcat number 15 strain-card design displayed as a complete horizontal graphic.

Hellcat #15

Kabuki Sour

In-store application

Green Goods Blaine counter display with Ethanol 33 and Blue Runtz strain cards.

Strain cards displayed at Green Goods in Blaine.

The printed display pairs the store’s weekly-strain signage with interchangeable product cards, shown here in the retail setting.

My contribution

Menu layout and strain-card design.

Design approach

The apparel menu pairs product images with names and prominent prices. The cards give each strain a distinct visual treatment while keeping its name and category in consistent positions.

In use

These materials were used in-store.

Menu and signage design by Jack Spicer. Green Goods and product brand assets belong to their respective owners.

Academic marketing plan · January 2026

Road to the Bowl — Esports Campaign Strategy

A marketing plan for a Madden 26 championship broadcast, connecting a veteran-versus-rookie storyline with a coordinated rollout across social, live streaming, and community channels.

Campaign Planning

Content Coordination

Copywriting

My contribution

Authored the audience strategy, channel plan, content calendar, proposed budget, and measurement framework.

Strategy

Reach NFL and competitive Madden fans through short-form teasers and player storytelling. Use YouTube for the broadcast and highlights, Twitch for live interaction, and Discord for ongoing community engagement.

From awareness to match day

Jan 17 — Instagram Reel

Gameplay teaser to build awareness

Jan 25 — TikTok

Veteran-versus-rookie story to build anticipation

Jan 29 — Cross-channel launch

Direct audiences to the live broadcast

Copy sample

“Months of grinding. Hundreds of snaps. It all comes down to this. The Veteran vs. The Rookie.”

$775

proposed budget

500+

concurrent-viewer target

15%

viewer-to-Discord conversion target

Proposed allocation: $400 paid promotion, $225 retention giveaways, and $150 thumbnails and overlays. Measurement plan: concurrent viewers, chat activity, and tracked Discord invites.

Coursework by Jack Spicer. Figures are planning targets, not reported campaign results.

Independent concept work

Graza — Campaign Design

An exploration of Graza’s playful visual identity across a street-wall installation and a transit poster. These mockups bring food-inspired illustration and the brand’s distinctive lettering into everyday spaces.

Campaign Design

Art Direction

Brand Applications

Academic case study

Research & strategy

Alongside the visual concepts, my coursework examines Graza’s customer journey and ethical marketing decisions. An executive brief reviews public-facing advertising, signup experiences, and privacy messaging, then proposes clearer consent and transparency practices.

Graza street-wall installation concept showing food-inspired illustrations across a tiled wall beside a pedestrian crossing.

Street-wall concept

Transit poster concept

Independent portfolio concept by Jack Spicer. Graza name and existing brand assets belong to their respective owners.

Fictional brand concept

Puff ’N Pass — Brand Identity & Artwork

A playful identity built around expressive lettering, a character mascot, and a lime-and-purple palette. Original artwork is presented through packaging visualizations and a compact brand guide.

Brand Identity

Illustration

Packaging Concept

Original brand artwork by Jack Spicer. AI-assisted mockups and presentation visuals.

About

Hello, I’m Jack.

I’m a digital marketing graduate student who came up through game business and esports before falling in love with brand strategy. I care about the details — clean copy, a coherent visual system, and a customer experience that feels considered from the first click to the last. Lately I’ve been drawn to localization, interactive media, and the small creative choices that make a brand memorable.

Skills

Tools & strengths

Copywriting

Brand Strategy

Customer Experience

Project Coordination

Social Media

Zendesk

Microsoft Teams

Adobe Creative Cloud

Canva

Figma

Google Workspace

Digital Marketing

Japanese

Let’s make something worth remembering.

I’m seeking a marketing or content coordination role where I can contribute clear communication, thoughtful content, and an eye for brand consistency.

Email Me